LendEDU frequently publishes data-driven studies to identify and better understand emerging personal finance trends. Our studies cover various topics, from cryptocurrency and Venmo usage to credit cards and the banking industry.
Studies published by LendEDU have been featured in major media outlets, including The Wall Street Journal, The New York Times, and Forbes.
The data we release comes from online surveys commissioned by LendEDU, publicly available datasets like the CFPB Consumer Complaint Database, and datasets licensed by LendEDU, such as Peterson’s Undergraduate Financial Aid Database.
Read our most recent research:
2025 Private Student Loans Survey
2025 Tax Challenges Survey
2025 Personal Finance Survey
Career
- Here’s Where the Gender Pay Gap Has Been Shrinking the Fastest Over the Last Decade
- Expectations vs. Reality: Early Career Salaries
- What Would You Do For A Raise? | 35% of Americans Would Give Up the Right to Vote
- One Year Out of College, How Is the Class of 2016 Faring?
- LendEDU’s 2017 Internship Report
- Class of 2017 Career Report
Consumer Products
- Finances of Fortnite (Season 2): In-Game Spending Increases by 21%
- One-Third of Americans Go Into Unnecessary Debt to Pay For Extravagant Weddings — And Quite a Few End Up Regretting It
- Amazon vs. Walmart vs. Target Price Comparison
- How Much Do Americans Spend on the Lottery? | 2019 Lottery Study & Statistics
- Dirty Money: New Research Reveals the Filthiness of Our Cash, Cards, & Coins
- Trying to Negotiate Bills? New Data Reveals Which Companies Are the Most Likely to Cut a Deal
- The Impact of Legal Sports Betting: 60% of Now-Legal Bettors Had Never Wagered Before
- Study: Those ATMs You’ve Been Using Are Dirtier Than You Think
- Report: 2018’s CFPB Student Loan Complaints
- The Rise of eSports: Just How Big Can This Business Get?
- The Cost of JUUL: Is It Saving Smokers Money?
- The Finances of Fortnite: How Much Are People Spending on This Game?
- Zelle is Quickly Catching Up to Venmo
- Should Amazon Get Into Virtual Currency? Banking? Insurance? | LendEDU Survey
- Walmart vs. Amazon: Which is Cheaper?
- Costco vs. Amazon: Which Is Cheaper?
- Best (and Worst) Gift Cards of 2017 – Study & Report
- Video Gamers, Finance, and Paid Downloadable Content
- Black Friday Vs. Cyber Monday
- Average Marijuana Consumer Will Spend $146 to Celebrate 4/20 This Year & Over One-Third Will Skip Work
- The Money Behind Vaping
- How Do People Value Amazon Prime in 2017?
- The Money Behind Marijuana
- A Look Into the Money Behind Fantasy Football
- The Battle for Best Original Content? 79% of Millennials Say Netflix
- Where Will Millennials Take the Car Industry?
- Forget Challenging Venmo, Zelle Has an Identity Crisis
- Did We Get Lucky? LendEDU’s Lottery Study & Report
- Large Majority of Millennials Say Instagram Is the Most Influential Social Media Platform When It Comes to Online Shopping
- Is It Airbnb or Hotels for Millennials?
- Netflix & Millennials: Viewers, Not Subscribers
- Is Tinder a Match for Millennials?
- More than Half of Millennials Prioritize Snapchat Over Other Social Media Platforms
- Which States’ Residents Spend the Most on the Lottery & How Do States Spend Their Lottery Revenue?
- Is It Safe to Use ATMs During the COVID-19 Pandemic?
- The Drawbacks and Deceptions of LinkedIn
- Music and Millennials
- Millennials Say Instagram is the Most Narcissistic Social Media Platform
- 70% of Millennials Report Anxiety from Not Having Their Cell Phone
- 93% of Millennials Aren’t Giving Up Uber After Controversy
- Bumble vs. Tinder Survey
Credit Cards
- The Physical & Social Impact of Credit Card Debt
- Would You Reveal Your Credit Card Debt to the World?
- Credit Card Debt After The Holidays | Survey Finds $998 Average Balance
- Consumers Without Credit Cards: Survey Data & Report
- Towns and Cities with the Highest Credit Card Limits
- Millennials & Credit Cards Survey & Report
- 63% of Americans Will Take on a Record Amount of Credit Card Debt This Holiday Season
- Average Credit Card Debt Rankings in U.S. Cities & States
Higher Education
- Student Loan Debt by School by State
- The Top 50 College Financial Literacy Programs of 2019
- Colleges That Are Making a Difference By Improving Financial Literacy
- Study: Students Lose Confidence in Career Outlooks as They Progress Through College
- Who is Paying For College? It Might Depend On Race or the Institution
- Which Colleges Bring in the Most Money From Applications?
- The Top 50 Colleges With the Best Financial Aid Counseling Programs
- The Top 50 College Financial Literacy Programs of 2018
- Which U.S. Colleges Make the Most Revenue From Applications?
- Top 25 Colleges for Adult Learners
- Top 30 College Dining Halls
- Top 30 College Recreation Centers
- 25 Most Pet-Friendly Colleges
- Top 50 Colleges for Study Abroad Programs
- 30 Best Colleges for Outdoor Sports and Recreation
- Top 50 Colleges for Aspiring Entrepreneurs – Report & Rankings 2016
- Coronavirus’ Impact on College: Nearly Half of Undecided High School Seniors Considering Online Degree or Gap Year
- The 50 Best College Financial Literacy Programs for 2020
- What Do College Students Think About Safe Spaces?
- Universities with the Best Entrepreneur Programs
Investing
- Robo Advisors vs. Financial Advisors – Millennials Still Prefer Real-Life
- Report: Gold Still Trusted Over Bitcoin, But the Gap is Closing
- Poll: Some Investors Use a Credit Card to Buy Bitcoin and Then Carry Over the Balance
- Investing in Bitcoin: Survey & Report
- Bitcoin’s Present (and Future) Role in the American Economy
Personal Finance
- 2025 Personal Finance Survey: Impact of Debt and Living Paycheck-to-Paycheck
- Coronavirus Survey Round Two: Unemployment Doubles, More Americans Worried About Retirement
- Survey: Americans Are Very Worried About Their Job Security & Finances Due to Coronavirus
- What Is the Average Tax Debt in Each State in 2019?
- How Do Americans Spend Their Monthly Income?
- Recession Fears Loom for Many Americans, 42% Plan to Reduce Spending
- How Much Do Americans Spend on Their Pets? 45% of Pet Owners Spend the Same or More on Their Pet’s Healthcare Than Their Own
- Survey: Financial Goals for Americans Include Paying Off Debt, Saving for Retirement, & Building Emergency Funds
- 58% of Millennials Actively Saving For Retirement; Average Savings of $26,475
- Survey: Millennials May Have a Serious Debt Problem
- How Do Millennial Outlooks on Personal Finance Vary By Income Level?
- On Average, Raising a Child Costs $13,186 in First Year
- The Cost of Christmas in 2019
- The Cost of Thanksgiving in 2019
- Retirement vs. Coffee, Dining Out, Netflix & Many More: Where Do Millennials Put Their Money?
- A Study of Seasonal Expenses: Do We Spend More During the Summer?
- A Financial Comparison of Mother’s Day & Father’s Day
- The Inflation of the Tooth Fairy
- Are We Too Hard on Millennials? Most Senior Citizens Say It’s Tougher for Younger Generation to Achieve Financial Well-Being
- The Cost of Hosting a Super Bowl Party in 2018
- After Axing Cable, Cord-Cutters Are Saving An Average of $115.34 Per Month
- Dog and Cat Owners and Their Willingness to Treat Their Pets
- Finance and Religion
- The Cost of Thanksgiving in 2017
- Dating and Finances
- Trick or Treat: How Much Does the Average American Spend on Halloween?
- The Average Cost of Going to a Wedding in 2017
- How Are People Making Payments in 2017?
- How Much Are Dog and Cat Owners Willing to Spend on Their Companions?
- Is Income Correlated to the Chances of Catching the Coronavirus?
- Coronavirus Survey Round 3: Expenses Keep Climbing But 26% Still Waiting on Stimulus Checks
- Report: Massive Uptick in Consumer Finance Complaints During Coronavirus Pandemic
- Study: Coronavirus Pandemic Has Created Tax Problems That Could Get Much Worse in 2021
- College Students and Personal Finance Study
- Millennials Use Venmo to Buy Drugs
- Relationships & Personal Finance Survey
- Do Millennials Really Spend More on Coffee Than Retirement?
- Most Millennials Don’t Think the Minimum Wage Should Be Raised
Real Estate
- Cities with the Most & Least Affordable Homes in the U.S. for 2020
- Cities Best Positioned For Economic Advancement in the New Decade
- Safest Cities & States to Buy a Home in the U.S.
- Cities & States Where Home Values Have Exploded Over the Last Decade
- Residents of These Cities Are the Most Financially Prepared For Retirement
- The Most Budget-Friendly Cities for Homeowners With a Mortgage
- Why Aren’t Millennials Becoming Homeowners? Some Cite a Lack of Knowledge or Savings, Others Point to Student Debt
- Millennials & Mortgages: Generation is Struggling With Down Payments, Sometimes Getting Help From Parents
- Home Equity Loans | How They Work & Best Lenders
- Best Communities in Ohio for Homebuyers
- A Breakdown of Chicago’s Finances
- The Best 100 Towns in California for Retirement
- The 75 Best Places to Buy a Home in Arizona
- The Best 100 Places to Buy a Home in Massachusetts
- The 100 Best Places to Buy a Home in Florida
- The Best 250 Cities for Postgraduates
- The 250 Best Places to Buy A Home in Texas
- Best Cities for First Time Homebuyers
- These Cities Give Homeowners With a Mortgage the Best Return on Investment
- These Cities Have the Highest Proportions of College Graduates
- The Most Budget-Friendly Cities For Renters
- These Cities Have the Highest Proportion of Eco-Friendly Homes
- 55% of Homeowners Regret Taking Out a Mortgage During the Pandemic
- The Fastest Growing Cities That Are Still Affordable For Homebuyers
- The Most Affordable Cities For Veteran Homebuyers
- The Fastest-Growing Cities That Are Still Affordable For Renters
- The 250 Cities That Are Seeing the Fastest Growth in Household Income
- Best Cities for Building Wealth
- Best Places to Retire in Florida
- Safest Cities in Each State
- Best Cities to Stay in Shape
- Safest College Towns in the U.S.
- Cities with the Smartest Residents
- Safest Small Towns in the United States
- Best Cities for Summer Travel with Families
- Best Cities to Start a Family
- Best Places to Retire in the U.S.
Small Business
- Lately, These Places Have Seen the Most Business Openings
- Due to Minimum Wage Hike, Some Small Business Owners Will Raise Prices, Rely More on AI, & Possibly Relocate
- Best Cities to Start a Small Business
- The Best 100 Towns in Louisiana For Starting a Small Business
- The Best 100 Towns in Texas for Starting a Small Business
- The Best 100 Towns in Georgia for Starting a Small Business
- The Best 100 Towns in Wisconsin for Starting a Small Business
- The Best 100 Towns in Alabama for Starting A Small Business
- The Best 100 Towns in Virginia for Starting a Small Business
- Best 100 Towns in New York For Small Businesses
Student Loans
- Nearly Half of Americans Would Take Student Loan Forgiveness Over Free Health Care
- How Big is the Average Monthly Student Loan Payment in Your State?
- Best Colleges for Financial Aid
- 62% of Borrowers Would Give Up 2020 Vote to Erase Their Student Loan Debt
- A Look at Default Rates Around the Country By School & State
- Data From Nearly 10,000 Student Loan Borrowers Reveals 16% Will Have Debt-to-Income Ratio Above 20% at Graduation
- States That Provide Students With the Most Need-Based Scholarships & Grants
- Survey: Which Presidential Candidate is Best Suited to Tackle Student Debt & the Cost of Higher Education?
- State of Private Student Loans Report
- For Those Filing For Bankruptcy, Student Loan Debt Still Lingers On
- How Student Loan Debt Has Changed Over the Decade: By School and State
- Top Colleges & Universities For Federal Work-Study Financial Aid
- The Trendiest Holiday Gift of 2018 Might Just Be a Student Loan Payment
- These Colleges Are Giving International Students the Most (and Least) Financial Aid
- Colleges Where Parents Can Expect the Lowest Amount of Student Loan Debt
- LendEDU Survey: Large Lump Sum Payments May be Key to Speedy Student Loan Repayment
- Over Two-Thirds of College Students Would Use a Student Loan Created By Amazon
- Student Loan Debt & Bankruptcy: Advanced Degree Graduates Most Supportive of Easing Policy
- Student Loans vs. Social Security
- Student Loans for Spring Break? It’s More Common Than You Think
- 53% of Generation Z Student Debtors Believe They Will Be Aided By Student Loan Forgiveness
- The Surprising Impact of Student Debt on the Millennial Mindset
- Do Student Loan Borrowers Understand Loan Fees? | LendEDU – NASFAA Collaborative Study
- Colleges With the Least Student Debt Per Borrower in the Southeast
- Colleges With the Least Student Debt Per Borrower in the Pacific Region
- Colleges With the Least Student Loan Debt Per Borrower in the Rockies
- Colleges With the Least Student Loan Debt Per Borrower in the Southwest
- Colleges With the Least Student Debt Per Borrower in the Northeast
- The 100 Small Public Colleges with the Least Student Loan Debt Per Borrower
- College Students Are Dropping Out Without Cosigners | Survey & Report
- Think the iPhone X is 2017’s Best Holiday Gift? 71% of Borrowers Would Prefer a Student Loan Payment
- Student Loan Interest Tax Deduction
- A Look Inside the Class of 2017’s Plan for Student Loan Repayment
- College Dropouts and Student Debt
- For Student Loan Borrowers, Where Does Repayment Rank On Their List of Priorities?
- U.S. Cities With the Highest and Lowest Student Debt Balances
- States With the Most Student Loan Debt
- Student Loan Money for Greek Life Dues? 55% of “Greek” Student Borrowers Admit to Doing So
- Student Loan Cosigner Survey & Report
- February 2016 Student Loan Borrower Survey (Part 2)
- February 2016 Student Loan Borrower Survey
- February 2016 Student Loan Borrower Survey
- January 2016 Student Loan Borrower Survey
- Survey Finds Student Debtors Think Student Debt is Bigger Threat Than ISIS
- Most Affordable Schools for Incoming Freshmen with Financial Need
- The 150 Small Private Colleges with the Least Average Student Debt Per Borrower
- August Poll Finds Student Debtors Support Clinton & Many Remain Undecided
- Parents and Student Debt Survey 2017
- 70% of Millennials Believe U.S. Student Loan Debt Poses Bigger Threat to U.S. Than North Korea
- Before Coronavirus Relief Came, 68% of Student Loan Borrowers Were Worried About Making Payments