Someone once said that all press is good press. Yeah right.
The first quarter of 2017 has been tough for Uber, the most popular ride-hailing company in the world. A number of controversies has kept Uber in the headlines. Recently, claims of systematic sexual harassment, high profile executives stepping down, and the now infamous dashcam video, the public relations team at Uber has been working some long hours as of late.
But is the slew of bad press impacting Uber’s revenue, growth, or traction?
According to data gathered by LendEDU, the number of Uber users who have taken action, is small but still significant for a company working to justify a massive $70 billion valuation.
The survey asked 1,537 Millennial Uber users the following question: “With all of the recent controversies, are you going to stop using Uber?
Our data suggests that the vast majority of Millennial Uber users don’t plan on deleting the Uber app anytime soon. 7 percent of the users surveyed answered Yes, that they will stop using Uber. And, 93 percent of the Uber users surveyed answered No, that they will not stop using Uber.
We were able to break down the results a little further. We thought it would be interesting to break down the data by gender. About 99.6 percent of respondents reported gender. From there, 62.8 percent of respondents were males, and 37.2 percent of respondents were females.
The data suggests that female Uber users are 2.11x as likely to stop using Uber, than male Uber users.
10.5 percent of female respondents answered Yes, that they will stop using Uber. And, 89.5 percent of female respondents answered No, that they will not stop using Uber.
5.0 percent of male respondents answered Yes, that they will stop using Uber. And, 95.0 percent of male respondents answered No, that they will not stop using Uber.
Then, we thought it would be interesting to break down the data based upon political affiliation. About 60 percent of respondents reported a clear political affiliation of either Liberal or Conservative. From there, 50.7 percent of respondents reported themselves as liberal and 49.2 percent of respondents reported themselves as conservative.
The data shows that liberal Uber users are 3.34x as likely to stop using Uber, than conservative Uber users.
11.7 percent of liberal respondents answered Yes, that they will stop using Uber. And, 88.3 percent of liberal respondents answered No, that they will not stop using Uber.
3.5 percent of conservative respondents answered Yes, that they will stop using Uber. And, 96.5 percent of conservative respondents answered No, that they will not stop using Uber.
As of the most recent data, Uber has approximately 40 million monthly active users. If our data is representative of the entire Uber user base, that would mean there are roughly 2.8 million users who say that they are going to be leaving the app.
We hope that you found the results of our analysis interesting. LendEDU has gathered this data under license from polling company WhatsGoodly. In total, 1,537 Millennials were polled from March 3rd, 2017 to March 25th, 2017.
See more of LendEDU’s Research