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To swipe or not to swipe. That is the question.
According to new data, it might depend on what app you are using and the type of relationship you are looking to find.
Late last month, we released a new blog post which found that the vast majority of Tinder users are not actually looking for relationships. We found that only 4.16 percent of Tinder users said they are “looking for a relationship,” and 44.44 percent said they use it for “confidence-boosting procrastination,”.
At LendEDU, we have quite a few swipers looking for love. This month, we thought it would be interesting to compare and contrast how millennials use Bumble vs. Tinder. Using data under license from polling company, Whatsgoodly, we analyzed 1,319 responses from millennials currently using the apps, but first, a look at the top dating apps:
Serious relationships, automatic matching
Serious relationships, self search (no auto)
More Bumble Users are looking for Dates. Tinder Users are Looking for Hookups.
The poll asked 1,319 Millennials the following question:
“Is there a difference in what you use Tinder or Bumble for?”
In our analysis, we found that 40.1% of respondents said “Tinder is for hookups, and Bumble is for dating”. Then, 5.7% of respondents said “Bumble is for hookups, and Tinder is for dating.” And, interestingly enough, 54% of respondents said “There is no difference.”
In other words, we found that in direct comparison, proportionally 7x the number of Bumble users view Bumble as a dating app vs. Tinder as a dating app. If you are looking for love, Bumble might be the place to swipe. But hey, not everyone is looking for love. If you are looking for a hookup you might want to be swiping on Tinder.
In the competitive online dating industry it feels like there is a new app and website every week. Each app and website’s pitch is a bit different but all are targeted at individuals looking for dates. Despite branding, age, and reputation, we thought it was interesting that the majority of users saw no difference between the two apps.
LendEDU has gathered this data under license from polling company Whatsgoodly. In total, 1,319 Millennials were polled from July 7th, 2016 to April 6th, 2017. Whatsgoodly reported a margin of error of about ~2%.
See more of LendEDU’s Research
Author: Mike Brown