Sabrina Basht was promoted to the position of Chief Strategy Officer (CSO) for Marlette Funding, the parent of Best Egg, on Dec. 18. Basht has been with Best Egg since 2014, when she began as general manager, partnerships.
During the last year, she’s been working on devising what the next step for the company will be and refining the brand’s direction. A large part of her duties will be building and directing the future growth of Best Egg. As Chief Strategy Officer, Basht will be reporting to Marlette Funding President Josh Tonderys.
Best Egg is Building Steam
Best Egg, in business since 2014, simplifies the process for clients who are trying to land an unsecured personal loan. The goal is to make it easy for people with good credit ratings to apply for and obtain loans. Since its inception, Best Egg has matched up more than 300,000 customers sharing a collective $4.5 billion dollars in personal loans.
“We are now at the point where our core product is growing profitably, and having a strong leader focus on strategy will help us accelerate the company’s growth trajectory,” Tonderys said in a press release announcing Basht’s promotion.
Basht has more than 20 years of industry experience, working with Fortune 500 companies in many different segments, such as retail, finances, technology, entertainment, and travel.
“Sabrina has a passion for understanding and driving innovative solutions for customers,” Tonderys added.
Basht will work on spreading the message as to what Marlette Funding and Best Egg can offer their clients and how they differ from their competitors.
Best Egg enjoys a reputation as a quality personal loan lender with transparent loan terms that are easy to understand. It also offers competitive interest rates for borrowers. Besides an origination fee and the interest customers will pay, Best Egg doesn’t attach many other fees to their loans. Although there is a set payback timeframe, there aren’t any penalties for early repayment.
Clients also seem to like the fact that Best Egg’s application process won’t hurt their credit score since it utilizes a soft pull to find out whether someone is qualified and to determine an interest rate.
Marlette Funding’s Recent Growth
Earlier this year, Marlette Funding, which has developed a reputation as a leader of digital lending platforms, closed a second proprietary securitization. This securitization transaction was worth $333 million. The move followed multiple securitization transactions over the past year and a half, totaling more than $1 billion.
Marlette Funding is growing in popularity, in part, because of its ability to help its customers who want answers quickly in this fast-paced world. It is part of a larger, growing trend in the personal loan market. One that shifts the focus from traditional lending to online lending platforms and applications. LendEDU recently covered the fact that the fintech market share in personal loans has been on the rise.
Author: Andrew Rombach
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