Thor Metals Group 2025 Review: All-Risk Insurance and Glowing Customer Reviews

Best All-Risk Insurance

4.2 _/5

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Gold IRA and metals inventory

• Guaranteed buyback program to easily liquidate metals with no commissions or fees
• Only deals in recognized, government-backed coins and bullion
• Expert assistance in setting up a gold IRA
• Free shipping and all-risk insurance
• No service fees or commissions
• Excellent customer service

• No built-in investment performance tracking
• Doesn’t list prices on its website
• Only in business since 2023

Thor Metals Group is a precious metals investing company based in Boca Raton, FL. The company helps its customers build an investment portfolio of precious metals, only accepting well-known, government-backed coins and bullion like the American Eagle. 

Thor Metals Group was recently founded by the former senior director of American Hartford Gold, Brandon Thor. The company can help you set up a precious metal IRA, allowing you to hold your gold and silver in a retirement account with tax benefits. You can also buy metals from Thor Metals Group directly.

Table of Contents

1. What does Thor Metals Group offer? 
2. How much does Thor Metals Group cost? 
3. How to open an account with Thor Metals Group
4. Pros and cons of Thor Metals Group

What does Thor Metals Group offer? 

Thor Metals Group is a national physical precious metals dealer. This means it buys and sells physical precious metals as coins or bars. You can purchase these metals with cash or a qualified retirement plan. 

Thor Metals Group then ships the metals directly to you or your IRA-approved depository, covered by all-risk insurance to ensure your investment is safe. Thor covers the cost of shipping and insurance.

Gold IRA

Individual retirement accounts (IRAs) are specialized investment accounts designed to help individuals save for retirement while providing valuable tax benefits. 

A self-directed IRA is a type of individual retirement account that allows investors to hold physical assets like gold, real estate, or private equity, in addition to traditional options.

Thor Metals Group can help you set up a self-directed gold IRA and deposit precious metals into it. This is part of its customer service offering and is free of charge.

Precious metal coins & bullion

Alternatively, if you wish to physically hold the gold and silver, Thor Metals Group can sell and ship precious metals directly to you or your desired storage facility. It pays for the shipping and all-risk insurance, giving you peace of mind over your purchase.

One thing that sets Thor apart from other precious metals dealers is that it only buys and sells recognized, government-back coins and bullion, such as:

• American Eagle issued by the U.S. Mint
• American Buffalo (not proof coins) issued by the U.S. Mint
• Australian Kangaroo
• Austrian Philharmonic
• Canadian Maple Leaf
• Other coins that meet purity standards for bullion

One drawback of Thor Metals Group, which is common among online precious metal dealers, is the lack of listed prices on its website. To find out the cost of a specific coin or metal bar, you’ll need to call and request pricing.

However, Thor does have price assurance, meaning the price it charges for any metal must beat either APMEX or JM Bullion. These are the two largest discount dealers in the United States and are considered to be the floor pricing for metals in the retail investment space.

Thor (and most other precious metals dealers) does not typically list prices online because it often deals with large purchase amounts, and metals pricing changes substantially when you buy in bulk.

How much does Thor Metals Group cost? 

Thor Metals Group earns revenue from clients’ metal purchases. Its volume-driven business model keeps margins paid on specific metals, such as a 1oz gold American Eagle or 1oz bars, extremely low, around 1-3%, founder Brandon Thor told us in an interview.

This is a large departure from industry precedent—many personal finance companies steer investors into proprietary coins (coins produced exclusively for the metals company) or other obscure coins that are difficult to price check. The companies then charge huge markups ranging from 33% to 100% or more.

In fact, this is why Thor says he decided to create Thor Metals Group in the first place: He wanted to create a company based on transparency and putting the client’s needs first.

Thor Metals Group also covers the cost of shipping and insurance, as well as the first two years of your IRA depository or metal storage fees. The depository charge is $100 annually, while individual storage companies like Brinks charge around 0.5% of the stored metal’s value. However, Thor Metals Group will only cover your metal storage fees if you invest at least $100,000. There is no minimum investment to cover your IRA depository fees.

Thor Metals Group customer reviews

Thor Metals Group is a new company founded in 2023. However, the initial reviews of its company are extremely positive, and they’ve achieved an A rating with the Better Business Bureau (BBB). 

Source	Rating	Number of reviews
Trustpilot	4.6/5	23
Better Business Bureau (BBB)	5/5	1
Google	5/5	14

Reviews commonly mention Thor’s “excellent customer service,” “no-pressure sales approach,” and “willingness to provide education and transparency.”

The company has one reviewer on Trustpilot who mentions shipping delays on a large order (over $100,000). However, it seems this was an extenuating circumstance. Thor Metals Group processed a full refund on the delayed inventory, which included the increase in gold price from the time the order was placed to the day the refund was made.

Where does Thor Metals Group store my precious metals?

Thor Metals Group does not hold clients’ money or metals—it ships them directly to your home, your depository, or your chosen private storage facility.

If you choose the route of a gold IRA, there are a few requirements you must follow:

• Custodian requirement: The IRS mandates that IRA assets must be held by a qualified trustee or custodian, such as a bank, credit union, or IRS-approved non-bank institution. Your custodian is responsible for ensuring compliance with IRS rules.
• Approved storage facility: Precious metals and other physical assets in an IRA must be stored in an IRS-approved depository that meets specific security, reporting, and insurance requirements to safeguard your assets.
• No personal possession: IRA account holders are not allowed to take personal possession of precious metals or other physical IRA assets. Storing your assets at home or in a personal safety deposit box is prohibited and could result in the entire IRA being disqualified, triggering taxes and penalties.
• Segregated or commingled storage: Depositories typically offer commingled storage and segregated storage. Commingled means your metals are held in the same vault as other investors’ metals. Segregated storage keeps your metals separate and ensures you receive the exact coins or bullion you deposited. You’ll need to choose one or the other when setting up your account, and segregated storage is typically more expensive due to the added security of keeping your assets separate.
• Reporting requirements: Your custodian reports IRA assets to the IRS annually, ensuring that the account complies with storage rules and other requirements.
• Eligible precious metals: If your IRA holds precious metals, they must meet specific purity standards set by the IRS (e.g., gold must be at least 99.5% pure). Only approved coins and bullion can be included, as outlined in IRS Publication 590-B.

Can I see how my Thor Metals Group investments are performing?

Thor does not offer a way to see how your investments perform directly through its website or an online account.

That said, it does offer quarterly reviews to provide a portfolio analysis where they review your holdings and provide values so you can stay in the loop. You can also call them at any time to get an analysis.

Keep in mind that virtually no precious metals dealer can provide an accurate chart to show how your investments are truly performing. This is because dealers do not hold inventory directly and only know exactly what the metal is worth when they contact their wholesale network to liquidate it on behalf of their client.

Because Thor Metals Group only deals in recognized metals like the American Eagle and the sources of these metals are easily trackable, it is easy to know exactly what your portfolio is worth at any given time just by calling them. Compare this to precious metal sellers who use obscure, hard-to-find coins like the Gold Austrian Ducat, which are more difficult to verify the legitimacy of and thus more difficult to price.

How to open an account with Thor Metals Group

To open an account, follow these steps:

1. Go to the Thor Metals Group website and click “OPEN A GOLD IRA” or call 844-944-THOR (844-944-8467). You can ask them any questions you have, discuss your portfolio and pricing, and decide whether you want to open an IRA account or store your metals privately.

2. Complete the paperwork. Thor Metals Group will send you a “Client and Shipping Agreement” to complete and sign. If you opt for a self-directed IRA account, it will also send you the official IRA paperwork and help you complete it if needed.
3. Wait for the money to transfer. If you had another type of retirement account, it usually takes about three days to move from your old account to your new self-directed IRA account.
4. Start buying precious metals. Once your money arrives in your account, you can start buying silver, gold, and platinum coins and bars. Thor Metals Group will help you transport and store your metals wherever you wish to store them. If you didn’t opt for an IRA account, you can pay the company directly from your bank account.

How can I withdraw from my Thor Metals Group account?

When you purchase precious metals from Thor Metals Group, you either buy them directly or transfer them into your IRA storage. Therefore, you possess and control the asset. This means you cannot “withdraw funds”—rather, you can sell your gold back to it at the prevailing market value of that metal. This is different from the spot price.

• Spot price is the current price for purchasing precious metals “on the spot,” on a commodities exchange with immediate payment and delivery. This price is driven by the forces of supply and demand in the market and is constantly changing in real-time. 
• The market value of certain coins and bars, such as government-backed 1oz coins like the American Eagle, often exceeds the spot price. This is because these coins are highly trusted, easily traceable, and widely recognized, which adds to their desirability and value beyond the raw gold content.

Thor Metals Group determines your metal’s market value and what its wholesale network will buy it back for. Since Thor does not charge any fee or commission on liquidations, its clients will receive the highest market price available on the wholesale market.

Pros and cons of Thor Metals Group

Thor Metals Group has quickly become a big player in the precious metals space, accumulating a ton of customer loyalty in a short amount of time.

Its excellent customer service, transparency, and no-fee structure make it an excellent choice for your precious metals investment. Plus, it only buys and sells government-backed coins and bullion, so you know your investment will be easy to price and liquidate.

Still, Thor is a new company, and you’ll have to call to get a lot of the information, like pricing and portfolio tracking. Overall, here’s what we think about Thor Metals Group’s pros and cons:

Pros

• Absorbs all IRA set-up fees, the first two years of storage, and any other miscellaneous fees attached to a purchase

• Guaranteed buyback program to easily liquidate metals with no commissions or fees

• Only deals in recognized, government-backed coins and bullion

• Expert assistance in setting up a gold IRA

• Free shipping and all-risk insurance

• No service fees or commissions

• Excellent customer service

Cons

• No built-in investment performance tracking

• Doesn’t list prices on their website

• Only in business since 2023

Thor Metals Group alternatives

Thor Metals Group is an excellent choice for starting a gold IRA—but it’s not the only choice. We’ve reviewed the best gold IRA companies to see how Thor Metals Group stands up, and here’s what we found: 

• American Hartford Group is rated “Best Overall” due to its excellent customer reviews, buyback guarantee, and long business history. American Hartford Group may be the better option if you value working with a company that has withstood the test of time.
• Anthem Gold Group has an excellent intro offer—up to $25,000 in free gold and silver on a qualified purchase. Thor Metals Group occasionally has limited-time offers (including a recent one that offered $20,000 in free metals on qualifying orders).
• Priority Gold has price charts that allow you to log into your account and see exactly how much your investment values have changed over time. Since Thor Metals Group doesn’t offer any pricing chart, Priority Gold could be better if you need one.

However, always compare pricing when choosing a precious metals investment. Remember that less well-known coins can be more expensive than spending the same money on American Eagles or Canadian Maple Leafs, even if you buy them for the same price, due to the markup on the coins.

Here’s an at-a-glance look at how Thor Metals Group compares to alternatives:

How we rated Thor Metals Group 

We designed LendEDU’s editorial rating system to help readers find companies that offer the best options to invest in gold. Our system awards higher ratings to companies with affordable solutions, positive customer reviews, and online transparency of benefits and terms.

We compared Thor to several gold IRA providers using hundreds of data points from company websites, public disclosures, customer reviews, and direct communication with company representatives. We weighted, scored, and combined each factor to produce a final editorial rating. This rating is expressed on a scale from 1 to 5, with 5 being the highest possible score. Our take is represented in our rating and best-for designation, recapped below.

Product	Best for	Rating
Thor Metals Group Gold IRA	Best All-Risk Insurance	4.2/5