Many or all companies we feature compensate us. Compensation and editorial
research influence how products appear on a page.
Personal Finance Gold

Rosland Capital 2025 Review: Why It’s Not the Best Option for Gold Beginners

3.9 /5
Gold IRA
  • Solid variety of precious metal products
  • Easy buyback program
  • Straightforward IRA setup
  • Minimum $2,000 purchase is lower than many other gold companies
  • No display of specific product prices
  • No live chat on site
  • Unclear shipping protection
  • Educational resources are lacking
Metals soldGold, silver, platinum, and palladium coins and bars
Purchase minimum $2,000
Fees$50 account setup fee; $100 – $150 storage and management fee

Rosland Capital is a long-standing precious metals dealer offering gold, silver, and platinum coins and bars, with a focus on IRA-eligible products. While it has a solid buyback program and a straightforward IRA setup, its lack of transparent pricing and weak educational resources make it less appealing for beginners. 

If you’re an experienced investor who already understands the ins and outs of precious metals, Rosland could be worth considering. However, we recommend that newcomers start with American Hartford Gold or Priority Gold. Both companies offer excellent educational resources.

Table of Contents

What does Rosland Capital offer? 

Rosland Capital offers verified, high-purity precious metal products. Its catalog lists bullion bars and coins, including limited-edition and specialty coins. 

Rosland is a well-known gold IRA company, and its catalog features a section dedicated to IRA-eligible items.

Precious metals dealer

Rosland Capital covers all the basics you’d expect from a seller that touts purchasing precious metals as a means to preserve wealth during times of economic instability. 

The company’s website features:

  • Gold, silver, platinum, and palladium bullion bars
  • Legal tender coins, including the American Eagle, American Buffalo, and Canadian Maple Leaf
  • U.S. silver coins minted before 1964
  • Premium, limited-edition, and specialty coins
  • Exclusive coin collections such as Formula 1 and PGA Tour

As a side note, any gold and silver products in a precious metals IRA must meet rigorous purity standards (99.5% for gold and 99.9% for silver). One notable exception is the American Gold Eagle, which contains 91.67% gold (22 karats). Rosland Capital’s intuitive website layout makes it easy to see which products from its selection are IRA-eligible.

Gold IRAs

Rosland Capital helps its clients set up a gold IRA—an individual retirement account that holds gold and other physical precious metals rather than stocks, bonds, and other paper assets. Today, when market shifts threaten conventional assets, many consider a precious metal IRA an investment diversification strategy. 

IRS rules state that an authorized independent custodian must hold the contents of a precious metal IRA. You can purchase gold to open this type of IRA or convert your current IRA into precious metals (what’s known as a gold IRA rollover). 

Rosland Capital walks its clients through the steps of opening a gold IRA. Note that Rosland itself doesn’t hold precious metals: It directs investors to Equity Institutional, a trusted custodian that will continue managing their accounts. 

Does Rosland Capital offer any unique benefits? 

One notable feature of Rosland Capital is its clear and transparent buyback offer, which gives clients an extra layer of security when they purchase precious metal products.

Rosland’s Customer Agreement lays out the terms of the buyback program. Basically, whenever you buy gold, silver, or other precious metals from Rosland Capital, you can sell these products back to the company at the current market value with no additional commissions or fees. 

However, please note that due to market shifts, the price at which you sell the product back to Rosland may be lower than its original cost. 

The buyback program is much faster and more straightforward than finding another buyer if you need to liquidate your investment. Once you decide to sell your precious metals, you’ll need to contact a Rosland representative, who will guide you through the process. Rosland Capital commits to paying you within 60 days of receiving the products.

Do other companies offer similar buyback plans?

It’s worth noting that several precious metal dealers earn higher ratings in our system and offer buyback programs. For example, American Hartford Gold is our team’s choice for the best gold company overall. It offers to buy back precious metals with no additional liquidation fees.

As with Rosland, the buyback prices are usually lower than the product’s original cost, so if you’re looking to make a profit via a buyback, first check that the metal has appreciated in value enough to cover this gap. 

Priority Gold is our choice for the best online experience. It has a straightforward buyback policy with three avenues. It offers options for customers who need to sell their precious metals fast and for those who are ready to wait for the opportunity to sell at a higher price.

How does storage work with Rosland Capital? 

As we mentioned, Rosland Capital directs its clients to Equity Institutional, a trusted custodian that manages precious metal IRAs according to IRS guidelines. You can, of course, buy gold from Rosland Capital and have it shipped to your home, but you need a custodian for a gold IRA. 

Equity Institutional stores precious metals in the Delaware Depository, one of the most secure and reputable depositories in the world. This facility boasts UL-rated vaults, fortified structures, 24/7 surveillance, and meticulous internal and external auditing. 

Once you become an account holder with Equity Institutional, you pay Equity any storage fees. The cost of precious metal storage depends on the plan you choose. 

Segregated storage, which holds your precious metals separate from other investors’ assets, costs more than allocated storage. Allocated storage means the depository stores your holdings with those of other investors, so you may not get the exact same coins and bars back when you decide to liquidate your assets.

Do other gold dealers work the same way?

The model described above is standard for precious metal dealers and IRA companies. These services typically work together with IRS-authorized custodians, streamlining precious metal shipment and storage for clients.

For example, Priority Gold partners with Preferred Trust Company. The latter serves as a custodian and administrator, managing clients’ precious metal holdings and ensuring compliance with IRS requirements. Approved, secure depositories keep the investors’ assets.

American Hartford Gold works with the custodian Equity Trust Company, which directs clients’ holdings to reputable facilities, such as Brink’s and Delaware Depository.

How much does working with Rosland Capital cost? 

When you set up a gold IRA through Rosland Capital, the fees will go to its partner, Equity Institutional. These include: 

  • Initial setup fee ($50)
  • Annual maintenance fee ($100)
  • Annual storage fees ($100 – $150) 
  • Printed statements rather than e-statements ($40 per year)
  • Shipping fee ($49)*

*If you buy physical metals directly; applies to purchases under $10,000

Also, pay attention to the markup: All dealers sell precious metals for more than the spot price. Premiums can vary between companies, so you’ll want to calculate the price per ounce and transaction fees to figure out whether you’re getting a good deal.

Rosland’s minimum investment threshold is $2,000, which is lower than what many other companies require. For example, American Hartford Gold sets a minimum of $10,000 for self-directed gold IRAs. 

Keep in mind that fees may change, so always do your homework and check the current service terms before you sign up.

Is the company reputable? 

Rosland Capital is a reputable and well-known company with solid reviews and many satisfied clients. It’s an accredited service with an A+ BBB rating. Rosland’s Trustpilot score reflects a pattern of clients who are either very happy (5 stars) or extremely displeased (1 star) with the service.

PlatformRatingNumber of reviews
Trustpilot3.8/5170
Better Business Bureau4.72/5342
Google4.8/5145
Collected on February 9, 2025.

Many investors praise Rosland Capital for its transparency, quality service, and client-friendly platform. For instance, one review from January 9, 2025, calls Rosland “a star in the world of precious metal investing” and praises the service rep for being “honest, straightforward, easy to deal with, and competent.”

On the other hand, multiple reviews point out poor communication and inefficient service, particularly with the buyback process. For example, one client says, “I was told to expect payment in 60 days. It has been 110 days and still no check. I am beyond frustrated.”

It fates better with BBB and Google reviewers, but still, we believe Rosland Capital should pay closer attention to customer concerns to improve its service level. Our research found that American Hartford Gold and Priority Gold both provide an excellent customer experience. If you anticipate needing help from your gold company’s team, we feel more comfortable suggesting either of these top gold companies.

How does Rosland Capital compare to alternatives?

Rosland Capital is a solid choice for physical gold and setting up a precious metal IRA—especially for experienced investors—but you should explore other personal finance companies to find the best fit.

Here’s how it compares to some of the best gold companies.

Rosland Capital vs. American Hartford Gold

American Hartford Gold is one alternative you may consider. In February 2025, a quick peek at Trustpilot reveals that AHG earns a much higher customer rating than Rosland (4.7 vs. 3.8) and less than 1% of 1-star and 2-star reviews. This indicates excellent service and outstanding levels of client satisfaction.

Like Rosland, AHG offers a range of IRA-eligible bullion coins and bars. My impression is that its fee structure is less clear than Rosland Capital’s—likely because AHG works with several custodians and depositories, so IRA costs depend on the option you choose. 

AHG has a far higher minimum investment requirement ($10,000 compared to Rosland Capital’s $2,000), so Rosland Capital could appeal to those who prefer to start small.

Rosland Capital vs. Priority Gold

Priority Gold is another alternative to Rosland. This well-known precious metal dealer and gold IRA company currently offers complimentary shipping and storage, plus up to $5,000 in free silver for qualifying customers. 

Like AHG, Priority Gold has an excellent Trustpilot rating (4.5) and only a couple of negative reviews. Its overall setup and service fees are comparable to Rosland Capital. 

One minor downside of Priority Gold is that its catalog currently only includes gold and silver, so you’ll have to look elsewhere if you plan on buying platinum or palladium.

More options for precious metal investors

You might also want to check out Thor Metals Group, a company that stands out thanks to its excellent all-risk insurance. Although it was only established in 2023, it earns a superb Trustpilot rating and offers a free gold IRA setup. 

Silver Gold Bull is another dealer worth evaluating. The company boasts a diverse catalog of gold, silver, and other precious metal products. It offers free shipping and a best-price guarantee.

Company What to know Rating (0-5)
Excellent service, clear terms, and outstanding reputation
Free shipping and storage options, up to $5,000 in free silver
Comprehensive all-risk insurance 

How to get started with Rosland Capital 

To start a gold IRA with Rosland Capital, call or contact the company online. A service representative will walk you through the steps of setting up a precious metal IRA. You’ll also need to sign Rosland Capital’s customer agreement and Equity Institutional’s forms. 

If you’re new to investing in precious metals, we recommend working with a company that offers a free IRA kit. These kits make excellent resources for those looking to diversify their investment portfolio with physical gold and silver.

If you have your heart set on Rosland, it offers a free kit, which you should claim. However, due to its lack of educational materials, we don’t think Rosland Capital is the best option for beginners.


Tip

American Hartford Gold and Priority Gold also offer free gold IRA kits, and both companies have better educational materials online, which we think is particularly valuable for beginners.

Once you sign up with Rosland, Equity will create your IRA account. You can fund the account by purchasing precious metals or transferring assets from your IRA. A Rosland representative can give you recommendations on IRA-eligible products, which will go directly to the Delaware Depository.

To order precious metals, contact Rosland Capital. Its team is available via phone Monday through Friday, 7 a.m. to 6 p.m. Pacific time. A service rep will provide up-to-date prices and guide you through the purchase.

How we rated Rosland Capital 

We designed LendEDU’s editorial rating system to help readers find the best gold IRA companies and gold dealers. Our system awards higher ratings to companies with affordable solutions, positive customer reviews, and online transparency of benefits and terms.

We compared Rosland Capital to several gold companies, using hundreds of data points from company websites, public disclosures, customer reviews, and direct communication with company representatives. We weighted, scored, and combined each factor to produce a final editorial rating. This rating is expressed on a scale from 1 to 5, with 5 being the highest possible score. Our take is represented in our rating.

ProductRating
Rosland Capital gold IRA and gold dealer3.9/5