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Personal Finance

Goldline Review

4.5 /5
LendEDU Rating
Gold IRA & Gold Dealer
  • Extensive educational resources
  • Excellent customer service
  • Wide variety of metals
  • Charges a premium to metal “spot” prices
  • No choice of self-directed custodian
  • Refund policy varies by state

Since 1960, Goldline has helped customers purchase precious metals, including gold, silver, platinum, palladium, and copper. Owned by A-Mark, a Fortune 500 company, Goldline offers multiple ways to buy these metals and invest. Goldline aims to help you diversify your portfolio and protect you against economic ups and downs.

Goldline is a solid option for both newbies and pros in the precious metals world. It provides weekly news, pricing charts, and alerts to keep you updated on the latest developments in the market. By focusing on educating customers and being transparent, Goldline has developed a reputation as a trusted source for anyone looking to strengthen their investments in precious metals.

Our take on Goldline’s gold IRA 

Other companies focus on lower costs or a wider range of products, but Goldline shines with its educational help and customer-friendly approach. Beginners can find all the help they need to open a self-directed IRA. Pros will like its clear pricing, secure storage, and sell-to-us program. 

For our Goldline review, we compared the company to other personal finance companies using criteria such as customer service, product offerings, and ease of use. 

Goldline is a solid fit for those who want to invest in a gold IRA or want exposure to precious metals while protecting their investment. Goldline makes it easy to learn about gold IRAs and has the security to give you peace of mind if you decide to dive in. 

How do you open a Goldline IRA?

Goldline makes it easy to roll over or fund a gold IRA in three easy steps. Here’s how to invest:

  1. Open a self-directed IRA. The first step is to speak with an account executive and fill out the necessary paperwork to start your IRA.
  2. Fund your account. You can fund your Goldline IRA via an IRA or 401(k) rollover, wire, check, or credit card. Goldline’s account custodian, Equity Trust, can walk you through the entire process. 
  3. Choose your metals. Once your account is funded, you can select which metals you want in your IRA. Goldline offers gold, silver, platinum, and palladium products. You’re not limited to purchasing metals directly from Goldline, but it offers a curated selection of IRS-approved products.

How much does it cost to open a Goldline IRA?

When you set up a Goldline IRA, keep the costs in mind. An initial setup fee covers the basics of getting your account started. Then, ongoing service fees cover managing and storing the precious metals in your IRA. 

The price of the actual precious metals in your Goldline IRA can change depending on the market. Global economics, supply and demand, and even political events can have an impact.  

Goldline offers a buyback program. In favorable market conditions, Goldline will buy back your metals at their current market value. Goldline and its affiliates have historically engaged in buybacks since 2010, so we think it’s a safe bet it can offer an opportunity to sell if you need it. 

We spoke to an agent at Goldline who took the time to explain its initial setup and service fees. Goldline uses a 14% spread to discourage quick selling and encourage holding. With the current rise in the price of gold, it shouldn’t take long to overcome the spread.  

Initial feeCharge for setting up the IRA account; one-time $50 fee
Service fee(s)Annual fees for storage and management of the precious metals in the IRA; $100 for storage and $125 for management
Other feesCost-related spread of 14% for buying and selling metals

Our take on Goldline’s precious metals inventory

Goldline offers gold, silver, platinum, and palladium organized on its website by category for easy browsing. Buyers can also order a precious metals catalog by contacting Goldline.  Its limited-production coins are unique and might be perfect for collectors. 

When determining how gold dealers stack up for our ratings, we considered the range of products and buying ease. We also considered customer service and extras, such as safe storage and customer reviews. 

Goldline offers a range of options for collectors and newcomers to accumulate precious metals and invest in gold. For example, Goldline’s Accumulation Program lets you get precious metals for as little as $200 a month, making it simple for new investors to get started.

Here’s how the competition stacks up:

CompanyLendEDU rating (out of 5)Best for
American Hartford Gold4.9Best overall
Lear Capital4.7Best investment support
Noble Gold4.6Best metal descriptions
Goldco4.4 Best buyback program
Goldline4.5No designation

Goldline’s precious metals are best suited for collectors seeking unique pieces, investors interested in adding a tangible asset to their portfolios, and those who prefer to build their investment gradually. 

How do you purchase metals through Goldline?

Buying metals from Goldline is a straightforward process if you are new to investing or a seasoned pro. Here’s a simple guide:

  1. Buy online, and take delivery or store your metals with Goldline. It provides fast order processing, free shipping, and secure storage if you prefer to store your metals in an insured vault. 
  2. Open a gold or precious metals IRA. Use funds from a qualified retirement plan to open a self-directed IRA. Note that your metals must meet minimum percentages of fineness to qualify. 
  3. Enroll in the Accumulation Program*. Set up an amount for monthly purchases on the second Wednesday of each month. The $200 minimum allows you to buy whole or fractions of pure metals.

*Program not available in Arizona, Iowa, Indiana, Minnesota, New Hampshire, Utah, or Rhode Island.

How much does it cost to purchase metals through Goldline?

The prices of the metals can change depending on what’s hot in the market and what you’re buying, so what you pay today might not be the same tomorrow.

Goldline offers free shipping and insurance on all orders, so you won’t need to pay extra to have your metals delivered. This is a deal because you won’t have to worry about any surprise charges.

If you decide to store your metals with Goldline, it offers secure storage options. The fees depend on the number of metals, the type of metals, and the length of storage. The best way to get specific details is to check with Goldline.

Goldline has a buyback policy, but it’s subject to market conditions and worth double-checking. In all its years, Goldline has always been in a position to buy back precious metals from its customers. A guarantee like this can give you peace of mind when you’re making a purchase. 

Cost of the metalsBased on current market prices and includes a markup.
Shipping feesFree shipping and insurance on all purchases.
Other feesMay include storage fees if using Goldline’s storage solutions; varies with client’s needs.

Pros and cons of Goldline

Before settling on Goldline for your gold IRA and precious metal needs, it’s wise to consider the benefits and drawbacks of this company.


  • Extensive educational resources

    Goldline offers many educational materials to help you get the hang of investing in precious metals.

  • Helpful customer service

    From our personal experience, Goldline’s customer support is excellent. They provide personalized advice throughout your investment journey.

  • A variety of products

    Goldline has a wide selection of investment-grade gold, silver, platinum, and palladium coins, as well as bars and collectibles.


  • Premium pricing

    Like most gold dealers, Goldline’s goods tend to cost more than metal market “spot” prices.

  • Limited partners

    Goldline only offers one self-directed custodian. Some other companies provide more options and even let you choose your own custodian.

  • Varying cancellation policy

    Goldline’s refund policy varies from state to state.

When weighing the pros and cons of a precious metal IRA, it’s important to consider the level of help you’ll get, investment costs, and how user-friendly a platform is. Remember, Goldline isn’t the only choice. Check out our gold IRA guide for a selection of companies. 

Is Goldline a reputable company?

SourceCustomer rating (out of 5)Number of reviews
Trustpilot4.9 8,678
Google4.5 133
Better Business Bureau4.63 87
Collected on April 6, 2024.

Goldline has a strong reputation. Reviewers say they like how professional and easy the company is to work with, which shows that it truly cares about its customers. 

The positive feedback shows Goldline’s high ethical standards. We’re confident that Goldline is a reliable company in the precious metals market and is committed to keeping its clients happy. 

Does Goldline have a customer service team?

Goldline’s dedicated customer service is located in Los Angeles, California. 

Customer service is available Monday through Friday, 7 p.m. to 5 p.m. Pacific to help you set up your account, make smart purchase decisions, and answer any questions about investing in precious metals.

If you need to get in touch with Goldline’s customer service, you have several options:

Goldline FAQ

Does Goldline offer any storage options for your metals?

Yes, Goldline provides storage options. If you choose to add metals to your IRA, these must be stored at an IRS-approved depository. Goldline also offers several secure and insured storage locations if you just want to store purchased metals. For both storage options, costs vary depending on the weight and value of the metals being stored.

How can you liquidate your metals?

Liquidating your metals through Goldline can be straightforward. If you have metals in an IRA, you generally have two options: Take a distribution of the metals themselves—similar to withdrawing money from the bank, but instead withdrawing metals—or liquidate the metals in the IRA for cash—comparable to selling stocks on the stock market. For metals held outside of an IRA, Goldline allows you to sell these back at the current market price.

How can you track the value of your metals?

Goldline offers tools for tracking the value of your metals. Its website has real-time pricing, which customers can access around the clock. The company provides an easy-to-use mobile app with access to current pricing information and charting tools with historical data and trends so that you can keep up with the value of your precious metals.

How we rated Goldline

We designed LendEDU’s editorial rating system to help consumers identify companies that offer the best financial products. Our experts spend hours researching these companies each year to ensure our ratings are fresh and accurate.

Our most recent evaluation compared Goldline to several gold companies across a number of factors, including types of metals, costs, company history, and customer experience. We weighted, scored, and combined these factors to produce a final editorial rating. This rating is expressed on a scale from 1 to 5, with 5 being the highest possible score. We round all ratings to the nearest tenth decimal place.

ProductLendEDU rating (out of 5)
Gold IRA4.5Find out more
Gold dealer4.5Find out more