ESPN debuted a new quiz show last week that pits undergraduate college students from different schools against each other in a bracket style competition to win a prize of $100,000. One sponsor, College Ave student loans, is offering even more cash prizes, up to $50,000 in bonus winnings.
Called “Bracket Genius” in a press release by ESPN, the show will air on ESPN2 and will be hosted by ESPN personality Trey Wingo. Sixteen universities will compete in the game in which the winning team advances by correctly answering questions about history, geography, politics, literature, science, sports, pop culture, and the arts. Think of it as the NCAA basketball bracket, but instead of basketball teams, academic teams take the spotlight.
Winners of the competition are slated to receive $100,000 overall for their efforts. One of the sponsors of the experiment is College Ave Student Loans according to the ESPN announcement. In a separate press release, College Ave announced that it will provide up to $50,000 in bonus winnings to college students. With this additional prize, the total winnings would total $150,000. One assumption would be that this prize money will go towards paying off student loans.
“Every March, college basketball fans are entertained by the athletic genius displayed by their favorite players on the game’s biggest stage,” said Intersport’s Executive Producer John Paquet in the ESPN press release. In the College Ave announcement, Joe DePaulo, CEO of College Ave Student Loans, commented, “It’s a great way to celebrate all the students who are working hard every day to pursue their goals, and a wonderful opportunity for us to help the winning team pay for their education.”
Bracket Genius will run for eight episodes starting with the opening round matchups airing this week. The show will also air bonus rounds called “Bracket Genius: Extra Credit” in which four championship contenders will have a chance to win an extra $25,000 per episode. The final head-to-head battle for the $100,000 will air on April 4. In addition to College Ave, GEICO and Devour Frozen Meals are acting sponsors for the ESPN show.
The launch of ESPN’s “Bracket Genius” comes at a time when the rising cost of a college education is making some young people and their families wonder if the debt from attending a four-year school is worth it. Some argue that high school graduates are better off going to a trade school or a boot camp to get the necessary skills to land a job. Others contend that it’s important for college students to receive a well-rounded, advanced education.
One thing is for certain: countless college students have student loans and many of them choose to refinance their student loans which may explain College Ave Student Loan’s readiness to sponsor the new ESPN TV show. Currently, over 40 million borrowers carry student debt. Many private companies arose to accommodate this debt by providing services to these borrowers, and one such example is student loan refinancing with College Ave Student Loans. Given College Ave’s agenda, it is fitting that the company would sponsor a college-aged ESPN TV show as well as provide incentives to those looking to pay for higher education.
More on College Ave Student Loans
College Ave Student Loans got its start in Wilmington, Delaware back in 2014 when ex-executives from Sallie Mae broke off to start the new venture. Since then, College Ave has grown to offer private student loans and student loan refinancing to student borrowers. It is now considered one of the major private lenders in the student loan refinancing industry.
Author: Dave Rathmanner
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