Adding to the current repertoire of American Express-Delta Airlines credit card deals, the partnering companies plan to release yet another Delta SkyMiles Credit Card offer. This time around, they’re releasing the Blue Delta SkyMiles Credit Card on September 7, and it may in fact be targeted at young Millennial spenders according to an American Express press release.
Cardholders have the opportunity to earn two miles for each dollar spent towards dining and Delta Airlines expenses; the base rewards rate is one mile per dollar spent on regular purchases. The card has no annual fee.
There are a couple of other perks as well. For instance, 10,000 bonus miles are awarded for spending a minimum of $500 with the Blue Delta card during the first three months with the credit card. On top of that, users benefit from a 20 percent discount on in-flight purchases with Delta Airlines.
Additionally, like the other Delta SkyMiles cards, users will have access to Delta’s loyalty rewards program, so they can stack up rewards without have to bother with expiration dates or limits for their miles. Travel rewards are a common feature of credit cards offered by American Express.
While Blue Delta cardholders will have access to baseline travel perks, they will miss some of the extras that the Gold and Platinum Delta SkyMiles cards boast such as a free checked bag on every Delta flight or discounted access to a lounge. With this in mind, the aforementioned perk of no annual fee could be viewed as a tradeoff compared to other credit cards.
Coming with no annual fee and a modest set of rewards, the new Delta-Amex product could be viewed as a traveler’s starter pack more than a serious travel rewards offer for the well-traveled consumer. That being said, American Express confirmed that the card is intended for the “new and casual traveler.”
In fact, it could be said that the offer targets Millennials specifically. The American Express press release quoted a poll that characterized Millennials’ take on traveling and dining as a leisurely activity and a passion, respectively. The card seems to rewards spending on that passion for dining out by contributing towards traveling for fun later on which is something a new Millennial cardholder could be attracted to according to the poll.
Author: Andrew Rombach
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